Oscar Morales Lorenzo

Oscar is a visual merchandising leader with fourteen years in global retail, and the founder of nativoworks.studio.

He was born in Madrid and trained there in fashion history and styling before moving into retail and visual merchandising, first in Madrid, then in London. Since then the work has been global: store openings across Europe, visual strategy and training for fleets of more than a thousand doors, and the guides and standards that let regional teams execute one brand the same way in forty markets.