nativoworks.studio is a lab. Its job is to keep one conversation open: the one between the people who do creative work and the machines that are learning to do parts of it.
That conversation is mostly held by people selling something, the tool or the fear of it. This lab holds it from inside the work. Real problems from visual merchandising go to the machine, the results are judged by someone who has done the job, and what happened gets written down, including the parts that are uncomfortable.
Everyone is invited to the table. Independent professionals, in-house teams, brands, the people who build the tools. The only condition is that what you bring is real.
Visual merchandising, and how far a machine can go before it takes the work.
A year of handing the merchandiser's read to a machine, trial by trial, and writing down exactly where it kept up and where it stopped. The whole book, free, for an email and a line about where you work it.
→ The bookThe report ends by asking you not to take its word for it. The method is short enough to run this month with the tools you already have. Run it on your own work, write one page, send it back. The lab reads every one.
→ The method
Oscar Morales Lorenzo. Visual merchandising leader, fourteen years in global retail, founder of the lab.
→ About